HOT WINGS SPORTS BAR, located in Laureles, Medellín - Colombia, is a space that combines the passion for spicy wings, sports, and the connection between friends and family. Founded in 2005, the business celebrated 20 years with a complete redesign under new owners and a renewed identity.
The main objective of the project was to reflect its essence as a vibrant place to enjoy all kinds of sports. To achieve this, the logo was redesigned with elements inspired by sports teams, using colors such as burgundy, orange, and beige, which transmit energy and authenticity.
The physical space was also transformed, integrating warm materials such as wood and exposed brick, with a modern and industrial design. The furniture, comfortable and functional, includes unique details that enhance the experience, while the bar area was optimized to offer an ideal environment to enjoy a beer and the best wings.
In the dynamic landscape of Medellin, a city known for its love of sports, gastronomy and social gatherings, a restaurant was born, HOT WINGS SPORTS BAR, which combines spicy wings and sports in an environment designed for the people of Medellin. This project was inspired by local cultural values, such as the competitive spirit, the love of sharing in a group and the constant search for authentic and quality experiences.
The main purpose was to create a space that would unite intense flavors with the excitement of enjoying sporting events, meeting the needs of customers who were looking for a modern, vibrant and welcoming place. In a competitive market like Medellin, the challenge was to stand out with an authentic proposal that would connect with the public. To do so, a new brand with its own identity was developed, inspired by elements of sports teams, which would reflect dynamism, passion and energy.
The solution and the market conditions demanded a strategic approach, prioritizing the optimization of local and creative resources. Materials such as wood and exposed brick were chosen to create a warm industrial design that evoked closeness and modernity. In addition, the furniture was designed with functionality and comfort in mind for groups of friends and families, essential elements in the social culture of Medellin residents.
The new brand, with bright colors and sports symbols, connects emotionally with customers, while the environment allows them to enjoy great sports moments in company. This project, carried out with a clear vision and careful planning, not only responds to market demands, but also celebrates the cultural essence of Medellín.
Thus, it becomes a place where the passion for wings and sports merge into a unique and authentic experience.
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INSANO STUDIO, COLOMBIA
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