The Challenge
Turning climate anxiety into action by celebrating community through Kashi's planet-friendly foods and actions. Create a strategy and concept that allows Kashi to support and elevate the Latino's effort and values helping to diminishing the impact of climate planting 10.000 mangrove trees in Puerto Rico.

Strategic Message
Celebrate the power of roots.

Nourish Your Raíces.
Is about believing and celebrating fundamental positive changes for our planet and our people. It's a concept that uses duality to reinforce the spirit of doing good while eating well. For each Kashi's box purchased, a mangrove tree is planted.

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