The magdalenas is more than just a little pastry it’s an icon that has traveled through centuries carrying sweetness, tradition, and memory. With humble ingredients yet a profound legacy, it has crossed borders and eras to become a universal symbol of authenticity and shared experiences.

Inspired by that heritage, MAGDA® was born to elevate the everyday. It’s not simply a café or a bakery-restaurant; it’s a gathering place where exceptional coffee, artisanal bread, and fresh cuisine come together to create an experience that goes beyond taste.

The brand strategy and visual identity of MAGDA® were crafted with a clear purpose: to awaken the senses and stir emotions. From the very beginning, the narrative focused on what makes the madeleine and coffee unique—their stories, their people, their cultural and emotional depth.

That essence was translated into a visual system with an artisanal, honest, and evocative character, designed to connect from the very first impression. Every color, every typeface, and every detail conveys the warmth and authenticity that define the brand.

Visiting MAGDA® means experiencing the exceptional, reconnecting with community, and discovering a space that feels both welcoming and extraordinary.



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